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Course Details

IMC 401  Brand Marketing and Communications

The principles and practices of marketing in a broad sense and marketing communications within the context of marketing organizations. Communications applications in new product development, pricing theory, and distribution channel strategies. Includes a module on quantitative methods in marketing analysis and decision-making. (3)

Credits:  3


There are no prerequisites listed for this course.

Course Notes:

MSIMC Majors only. No MBA students.