IMC 409 METHODS OF IMC
The use of marketing communications concepts and processes to build stronger brand relationships. An idea-centric model for the integration of marketing and communication to deliver customer-focused solutions. The marketing communication methods of advertising, public relations, sales promotion, direct response, personal sales, events, sponsorships, and customer service.
Credits:
3
Prerequisites:
IMC 401
(with a min grade of B-)
OR MKTG 406
(with a min grade of B-)
View the Course Finder for more detailed prerequisite information.
Course Notes:
Prereq can be taken concurrently. Consent required for MBA
majors.
