IMC 452 IMC Ethics and Society
Examination of manipulative techniques beyond appropriate persuasion related to IMC activities. Development and identification of marketplace attitudes on ethics; frameworks for decision making; case studies of marketing campaigns in business and politics; ethical issues emerging from new technologies applied in IMC.
Credits:
3
Prerequisites:
IMC 401
(with a min grade of B-)
AND IMC 409
(with a min grade of B-)
View the Course Finder for more detailed prerequisite information.
Course Notes:
Prereqs may be taken concurrently. IMC and minimum grade
B- required for continuation in MSIMC program.
