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Course Details

IMC 453  MULTICULTURAL MARKETING COMM

Issues of globalism and domestic cultural diversity and their impact on IMC values. Focus on values, behaviors, and underlying assumptions related to verbal and visual communications strategies. Case studies of IMC campaigns directed towards culturally specific domestic and international audiences.

Credits:  3

Prerequisites:

  • IMC 401 (with a min grade of B-)
  • AND  IMC 409 (with a min grade of B-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    Prereqs may be taken concurrently. IMC 401 and 409 minimum

    grade B-required for continuation in MSIMC program.