IMC 460 PRINCIPLES OF ACCOUNT PLANNING
Creating marketing communications requires insights about the consumer insights often unavailable through classical quantitative research techniques. Class covers: consumer decision-making behavior, long-term branding strategies, qualitative research techniques, and the kind of executional strategy skills normally associated with a Creative Director.
Credits:
3
Prerequisites:
IMC 446
(with a min grade of B-)
AND IMC 440
(with a min grade of B-)
View the Course Finder for more detailed prerequisite information.
Course Notes:
There are no additional notes for this course.
