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Course Details

IMC 461  Principles of CRM

The strategy of CRM. Topics include technologies (for marketing comunications, not IT profesionals); data-mining for CRM applications, salesforce automation, marketing optimization, digital aids to customer service, business intelligence and product personalization.

Credits:  3

Prerequisites:

  • IMC 446 (with a min grade of B-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    No more than one principles elective may be taken

    concurrently with IMC 446.