MKTG 406 MKTG STRAT: THEORY & PRACTICE
Foundation for understanding all basic concepts of marketing; organized on a managerial framework so that students can apply basic marketing concepts to decision making and managing marketing activities. Emphasis on practical application through the use of cases. Development of a conceptual marketing plan, given a specific set of market, product and environmental conditions.
Credits:
3
Prerequisites:
BADM 401
(with a min grade of P)
View the Course Finder for more detailed prerequisite information.
Course Notes:
