HOSM 328 DESTINATION MARKETING
Role of marketing and sales skills of destination marketing organizations, tourism bureaus, and Convention and Visitors Bureaus in attracting tourists, business, conventions and meeting to a location. Relationship to local, regional or national government, bureau structure, staffing and governance of these organizations. Exploring careers in this sector of the hospitality industry.
Credits:
3
Prerequisites:
HOSM 201
(with a min grade of )
View the Course Finder for more detailed prerequisite information.
Course Notes:
12 Hours in HOSM or consent
