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Course Details

HOSM 328  DESTINATION MARKETING

Role of marketing and sales skills of destination marketing organizations, tourism bureaus, and Convention and Visitors Bureaus in attracting tourists, business, conventions and meeting to a location. Relationship to local, regional or national government, bureau structure, staffing and governance of these organizations. Exploring careers in this sector of the hospitality industry.

Credits:  3

Prerequisites:

  • HOSM 201 (with a min grade of )
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    12 Hours in HOSM or consent