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Course Details

IMC 202  IMC PRINCIPLES/BEST PRACTICES

Introduction to methods of IMC. Survey the full range of marketing communication tools including advertising, public relations, sales promotion, direct response, event, sponsorship, and customer management. Emphasis on "idea-centric" planning for appropriate IMC channels.

Credits:  3

Prerequisites:

  • JOUR 201 (with a min grade of C)
  •   OR  COMM 201 (with a min grade of C)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    May be taken concurrently with COMM 201.