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Course Details

IMC 344  BRAND MANAGEMENT

Emphasis will be on broad brand building strategies and tactics for clients and agencies. Course will also examine financial aspects of client/agency relationship, personnel management and effective leadership techniques.

Credits:  3

Prerequisites:

  • IMC 302 (with a min grade of C)
  • AND  IMC 303 (with a min grade of C)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.