Roosevelt University in Chicago, Schaumburg and Online - Logo

Course Details


Emphasis will be on broad brand building strategies and tactics for clients and agencies. Course will also examine financial aspects of client/agency relationship, personnel management and effective leadership techniques.

Credits:  3


  • IMC 302 (with a min grade of C)
  • AND  IMC 303 (with a min grade of C)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.