Roosevelt University in Chicago, Schaumburg and Online - Logo

Course Details


Project-based capstone course, where students working in teams, create a unique and integrated brand campaign. Course will cover:situational analysis, audience research, key strategic decision, and creative development. Focus will be on incorporating both advertising ans public relations tactics together with IMC methods.

Credits:  3


  • IMC 302 (with a min grade of C)
  • AND  IMC 303 (with a min grade of C)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    All core required IMC courses.