MKTG 302 PRINCIPLES OF MARKETING
Character and importance of marketing process and its essential functions, activities, and concepts; how goods and services flow from producer to consumer/user. Economic, sociological, and psychological factors affecting managerial decision making in dynamic environment of marketplace.
Credits:
3
Prerequisites:
ECON 102
(with a min grade of C-)
AND ECON 101
(with a min grade of C-)
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Course Notes:
There are no additional notes for this course.
