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Course Details

MKTG 302  PRINCIPLES OF MARKETING

Character and importance of marketing process and its essential functions, activities, and concepts; how goods and services flow from producer to consumer/user. Economic, sociological, and psychological factors affecting managerial decision making in dynamic environment of marketplace.

Credits:  3

Prerequisites:

  • ECON 102 (with a min grade of C-)
  • AND  ECON 101 (with a min grade of C-)
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    Course Notes:

    There are no additional notes for this course.