MKTG 324 SALES MANAGEMENT
Examines the elements of an effective sales force as a key component of the organization's total marketing effort. Includes understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), uses of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining sales people.
(with a min grade of C-)
View the Course Finder for more detailed prerequisite information.
There are no additional notes for this course.