Roosevelt University in Chicago, Schaumburg and Online - Logo

Course Details

MKTG 331  PRINCIPLES OF ADVERTISING

The role of advertising in the US economy. Elements of the industry. Copy, layout, production, research, and media buying. Newspapers, magazines, direct response, outdoor, radio, television, internet and point of purchase.

Credits:  3

Prerequisites:

  • MKTG 302 (with a min grade of C-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.