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Course Details

MKTG 340  MARKETING RESEARCH

Role of marketing research in contemporary marketing. Identification of major secondary sources of marketing information. Research process from study design through data analysis. Qualitative and quantitative techniques.

Credits:  3

Prerequisites:

  • MKTG 302 (with a min grade of C-)
  • AND  PSYC 200 (with a min grade of )
  •   OR  ECON 234 (with a min grade of )
  •   OR  MATH 217 (with a min grade of )
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.