MKTG 344 MKTG STRATEGY & PLANNING
Relationships between strategic management and strategic marketing. Marketing planning process; analysis, setting of objectives, evaluation of strategies and tactics, implementation, and control of marketing plans.
Credits:
3
Prerequisites:
MKTG 302
(with a min grade of C-)
AND MKTG 324
(with a min grade of C-)
AND MKTG 340
(with a min grade of C-)
OR MKTG 331
(with a min grade of C-)
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Course Notes:
There are no additional notes for this course.
