Bachelor's in Marketing, BSBA

Fuel the growth of businesses with a marketing degree

Marketing courses explore how organizations can tap into what customers want, need, feel and do. Discover the broad, booming field at Roosevelt University.

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Why Roosevelt for your Bachelor's

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Industry Expert Faculty

Learn from accessible professors and working professionals who are highly invested in your success. Your instructors bring years of experience from Fortune 500 companies, startups and nonprofits.

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Practical Course Work

In hands-on courses, you’ll learn how to solve marketing problems and develop strategies for success. Explore the broad field of marketing with courses in:

  • Advertising
  • Communications
  • Consumer behavior
  • Public relations
  • Marketing strategy and research

Want to specialize in advertising or public relations? Learn more about the BA in digital marketing, advertising and public relations.

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Convenient Locations

Choose between online courses and two campuses — downtown Chicago and suburban Schaumburg — with boundless opportunities for developing your network.

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Your Fast Track to Graduate School

Earn your bachelor’s and your MBA in five years, in less time and cost than traditional tracks. Explore the accelerated MBA track.

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Your Fast Track to Graduate School

Earn your bachelor’s and your MBA in five years, in less time and cost than traditional tracks. Explore the accelerated MBA track.

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Social Justice Focus

Since 1945, Roosevelt has remained committed to our founding values of social justice, inclusion and access. At Roosevelt, you’ll collaborate in diverse groups to develop marketing plans.